![]() ![]() The Negative Keyword Lists shared library allows for the creation of lists of negatives, which can then be applied to some (or all) of the campaigns in the account. Shared Libraries in Google Ads were introduced to help improve management of elements which had an account wide impact, such as audiences, bid strategies, ad group ads, content network exclusions, shared budgets and negative keywords. It can be time consuming to click through and edit individual ad groups if you have a reasonably sized campaign, particularly if you don’t use a tool such as Google AdWords Editor. It also allows you to fully tailor your ad groups and refine your target audience to a high level of detail. Working with negative keywords at an individual ad group level makes it easier to ensure keyword duplication or keyword crossover is minimised. The benefit of this method is micromanagement. Adding to the ad group level will only apply those keywords to the ad group you are viewing or targeting. Negative keywords can apply to both entire campaigns and individual ad groups.Īdding Negative Keywords at campaign level will apply those keywords to all ad groups within the campaign. This offers the options of adding Negative Keywords to the entire campaign or to individual ad groups. It can be found by selecting a campaign, clicking the Keywords tab and then selecting “Negative Keywords”. It’s the most common method largely because it’s the easiest to find. The common method of adding negative keywords is via the Keywords tab within individual Ad Groups. Adding Negative Keywords to your Campaigns / Ad Groups Keyword research is often used to find new keywords to include or bid on but it is extremely useful at finding keywords to avoid as well. By discovering terms similar to your own existing keywords, it is possible to identify keywords that could potentially trigger your ads. Find similar search terms using a tool like Google Trends and some keyword research.Examining search queries within Google Search Console to see what keywords your desired landing pages are ranking for and identifying any that should be excluded.Examine what phrases your ads are being shown for and look for keywords that are not relevant to your ads. Looking through your search terms report in Google Ads.Some of the easiest negative keywords can be found by: As the goal is to find terms to exclude, many of these may already be available to you in the data you have. ![]() There are a few different methods you can use to find possible negative keywords. How do I find negative keywords for my ads? Or, making sure not to drive traffic from wide ranging geographic search terms if the business only operates in a specific area of the country. Other examples might include blocking traffic from “offer” keywords (free, discounted, low cost etc) to help portray a higher quality. Negative Keywords essentially stop your ads appearing in search results if the users search query contains any of the keywords you’ve added to your negative keyword lists within your Campaigns and/or Ad Groups. Therefore they’d add the term “beds” (and related terms) to their negative keyword list. They’d want to make sure their Ads did not appear when people searched for beds, to ensure they weren’t paying for clicks for products they didn’t even sell. Adding these keywords to a campaign or ad group will cause search queries to be excluded rather than bid on.Ī simple example would be a furniture shop selling tables and chairs, but not beds. What exactly is a negative keyword?įor those not familiar with Match Types, a Negative Keyword is essentially a keyword that you do not wish to receive clicks from. The last, in our experience, is quite often the most underused or incorrectly used, when in fact it’s perhaps one of the easiest to understand, implement and manage. If you’re using Google Ads, then you’ll hopefully (hopefully!) be aware of the various different keyword match types available to help you better target your keywords, Broad Match, Modified Broad Match (though this now being phased out), Phrase Match, Exact Match and Negatives. However identifying negative keywords, terms that you don’t want to receive clicks from, can have a significant impact on how efficiently your advertising budget is spent. Finding high quality keywords to target and bid on is often the main initial focus for those using Google Ads, particularly for those new to paid advertising.
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